IMG_0778.JPGI’ve seen this sign on phone booths all over the city (okay, true, that’s not really that many places, given that phone booths are a vanishing species, soon to go the way of Checker cabs).

It’s a great sentiment, right? We should all be doing all we can to encourage kids to read…and yet:

The image on this poster is the image from the movie, not Sendak’s book.

Are we to conclude that reading will inspire us to become independent auteurs with a fondness for dress-up and Catherine Keener?

Or are we to draw a more cynical conclusion: read, sure, but first…stop at the multi-plex and buy a ticket for Jonzes’ movie.